Brand Identity

An Insignificant shift in terminology? When Gestaltung becomes design.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING. (1)

“Alles Design” – that is the title of Kursbuch 106, published in December 1991. No question mark. No hesitation. No tentative weighing of alternatives. “Everything is design” […]

Rereading. Rethinking.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING.

Expanding the intellectual space of the brand world. Disciplinarily – beyond the confines of our own field. Temporally – through a deliberate look back. And methodologically – […]

A brand for Frankfurt. Really?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

“How Frankfurt Wants to Become a Brand.” Daniel Schleidt’s article in the Frankfurter Allgemeine Zeitung of 14 February 2026 does not offer much beyond the predictable. When […]

130 years in the rapport

Alexander Rauch

TO BE DISSCUSSED

Like us, you probably still have it somewhere in your cellar: the wardrobe trunk that your great-grandparents used to board the Orient Express and various passenger liners […]

It's off to a good start!

Alexander Rauch

TO BE DISCUSSED

As a brand fanatic, the most important event at the beginning of the year has of course not escaped your attention: The hype surrounding the Nike tracksuit […]

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