Brand Identity

Not Many People Know That!

Alexander Rauch

TO BE DISCUSSED

Did you know that the great Michael Caine celebrated his 93rd birthday these days? It is well known that the phrase "Not many people know that" is […]

An Insignificant shift in terminology? When Gestaltung becomes design.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING. (1)

“Alles Design” – that is the title of Kursbuch 106, published in December 1991. No question mark. No hesitation. No tentative weighing of alternatives. “Everything is design” […]

Aufbruch Marke: How We Reframe Growth

Europe seems to have grown used to an underlying feeling: too much at once, too little direction. You sense it in conversations with business leaders, in boardrooms, […]

Rereading. Rethinking.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING.

Expanding the intellectual space of the brand world. Disciplinarily – beyond the confines of our own field. Temporally – through a deliberate look back. And methodologically – […]

A brand for Frankfurt. Really?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

“How Frankfurt Wants to Become a Brand.” Daniel Schleidt’s article in the Frankfurter Allgemeine Zeitung of 14 February 2026 does not offer much beyond the predictable. When […]

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