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Brand Identity
Shorts
When the laughter gets stuck in the station
Alexander
Rauch
TO BE DISCUSSED
Anke Engelke is a very good actress, she can play very different roles, and: Anke Engelke is funny. That's why she's perfect for the role of "Tina", […]
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English
Deutsch
Shorts
Latte or avalanche?
Julia
Thull
TO BE DISCUSSED
"Mountainwear Misuse" - the name of this new Mammut campaign alone sounds like a good broadside in the direction of those who prefer to wear their hardshells […]
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Deutsch
Editorials
HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE?
Gernot
Honsel
The example of Devatis shows how strategic brand work and design go hand in hand to open up complex markets. Strategic challenge: putting a pharmaceutical brand on […]
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English
Deutsch
Shorts
Divide and merge. And then?
Alexander
Rauch
TO BE DISCUSSED
Once again, the cards are being reshuffled in the global CPG business: Ferrero is once again on a shopping spree and is now buying W.K. Kellog (after […]
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English
Deutsch
Shorts
Everything stays the same - and that is political
Julia
Thull
TO BE DISCUSSED
Cracker Barrel actually just wanted to dust itself off a bit: less decoration, clearer colors, a slimmed-down logo. Four restaurants in the USA have already been modernized […]
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