Brand Identity

Frankfurt D.C.

Prof. em. Dr. Klaus Klemp

The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]

Human brand

Günther Misof Moritz Schwack

Interview by Günther Misof with Moritz Schwack, Managing Partner of SWING Collections GmbH in Schermbeck. Moritz, we got to know each other some time ago. I was […]

Love goes, brand stays.

Alexander Rauch

TO BE DISCUSSED

Apparently equally important for "Spiegel" and "Bild": Brax terminates the advertising contract with ex-power couple Basti Schweinsteiger and Ana Ivanović ahead of schedule. The two are obviously […]

Underbranding

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

How the Silence of the Super-Rich Robs Brands of Their Voice. In Juan S. Guse’s new novel A Thousand Times More Money Than Now (Frankfurt am Main, […]

Brave new world in ruins

Uli Mayer-Johanssen

RE-VIEW

Disillusionment is spreading. Yesterday's saviors are proving to be the gravediggers of tomorrow's freedom. Amazon, Google, Facebook, the pioneers of a world without borders, a world of […]

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