Brand Identity

Brave new world in ruins

Uli Mayer-Johanssen

RE-VIEW

Disillusionment is spreading. Yesterday's saviors are proving to be the gravediggers of tomorrow's freedom. Amazon, Google, Facebook, the pioneers of a world without borders, a world of […]

Attitude is not a question of the moment

Laura Schreiner

TO BE DISCUSSED

It wasn't just tennis fans who watched: Rafael Nadal's last appearance at Roland Garros. No victory, no title, no grand final. And yet: a moment that made […]

Trump™. The interview

Prof. Dr. Jürgen Häusler

The following interview is fictitious. It was conducted via ChatGPT. JH: Mr. President. I recently referred to you as a brand. [https://tbobm.com/4718/trump/] What’s your response? DT: A […]

Progress is a formality

Alexander Rauch

TO BE DISCUSSED

There is a lot of moaning about how we are delaying the "mobility turnaround". And the moral cudgel is always involved: Apparently, a large proportion of car […]

Papal election™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Some brands stand for trust. Others for innovation, sustainability, or adventure. And then there is the Vatican. An organization whose symbolic power is built on a paradoxical […]

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