Branding

An Insignificant shift in terminology? When Gestaltung becomes design.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING. (1)

“Alles Design” – that is the title of Kursbuch 106, published in December 1991. No question mark. No hesitation. No tentative weighing of alternatives. “Everything is design” […]

So what? We stand by it!

Alexander Rauch

TO BE DISCUSSED

Every teenager learns this cultural technique at some point: if someone insults you harshly, then rejecting or denying it is often the wrong reaction - on the […]

Unshittification: The Branding Mandate of a Degraded Information Economy

Philosopher Byung-Chul Han describes our current condition as the Hell of the Same. It is a state where distinctiveness is smoothed over, friction is eliminated and everything […]

Rereading. Rethinking.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING.

Expanding the intellectual space of the brand world. Disciplinarily – beyond the confines of our own field. Temporally – through a deliberate look back. And methodologically – […]

A brand for Frankfurt. Really?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

“How Frankfurt Wants to Become a Brand.” Daniel Schleidt’s article in the Frankfurter Allgemeine Zeitung of 14 February 2026 does not offer much beyond the predictable. When […]

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