Marketing

Dubai, infinity pools and the five phases according to Kübler-Ross

Alexander Rauch

TO BE DISCUSSED

Well, it was a bit striking how German Dubai influencers have been enthusing about safety in the emirate over the last few days: Everything is completely normal […]

So what? We stand by it!

Alexander Rauch

TO BE DISCUSSED

Every teenager learns this cultural technique at some point: if someone insults you harshly, then rejecting or denying it is often the wrong reaction - on the […]

Does it have to be, or: lack of impulse control in marketing?

Alexander Rauch

TO BE DISCUSSED

Actually, we're not the kind of people who always start every spontaneous marketing stunt by asking which minority might - perhaps, possibly, possibly - feel offended. But […]

Scandal - prices totally left-leaning!

Alexander Rauch

TO BE DISCUSSED

There are repeated discussions about abolishing "small change": Namely, the one-cent coin, and preferably the two-cent coin as well. It is well known that the cost of […]

AI requires a new way of thinking - for business and society

We are discussing the impact of AI on branding, marketing and corporate communications with great passion. This is important and right. However, perhaps we should take a step back […]