If you need an hour to yourself during the Christmas season ...

Of the global beer brands, probably none is as clearly positioned as Corona - with the exception of Guinness perhaps, but who would seriously call that a beer? Corona simply stands one hundred percent for the "Beach State of Mind" - the mood shifter that takes you out of your everyday life and into a relaxed, carefree vibe. This is living! But how does this fit in with the contemplative and consumerist Christmas season? Corona found the right answer back in 1990: The, let's just say, iconic "O'Tannenpalm" campaign brought together what has only belonged together ever since: Christmas and beach. And now there's an animated remake of the ad for the upcoming Christmas season, which works wonderfully and shows that strong brands don't have to constantly "reinvent themselves". (Just as "reinventing" from an identity perspective would mean erasing the past - do we really want that?) And if you urgently need to relax in the hectic pre-Christmas period: There's also the "Yule Log" version of the commercial. It actually lasts an hour and very little happens. Well, almost nothing really. But that's exactly what Christmas is supposed to be about. Or what do you think?

And here is the link to the epic version of O'Tannenpalm:https://www.youtube.com/watch?v=AhTM4SA1cCY