Brand Communication

Love goes, brand stays.

Alexander Rauch

TO BE DISCUSSED

Dear reader, Apparently equally important for "Spiegel" and "Bild": Brax terminates the advertising contract with ex-power couple Basti Schweinsteiger and Ana Ivanović ahead of schedule. The two […]

Trump™. The interview

Prof. Dr. Jürgen Häusler

The following interview is fictitious. It was conducted via ChatGPT. JH: Mr. President. I recently referred to you as a brand. [https://tbobm.com/4718/trump/] What’s your response? DT: A […]

Brand activism for Labor Day: Uh..., no.

Alexander Rauch

TO BE DISCUSSED

Dear reader, Of course, we don't know how you spent Labor Day. At any rate, there were 300,000 people at the union-organized May Day rallies. But there […]

From splendid uniforms to camouflage that can be confused.

Prof. em. Olaf Leu

I was happy to comply with the request of the editor of this medium to write an article about my individual understanding of brands and trademarks. However, […]

M for courage.

TO BE DISCUSSED

Dear reader, We have often talked here about the importance of entrepreneurial courage for brand development and management. However, to make it clear once again: we need […]