Brand Communication

Exactly the same thing we do every night!

Alexander Rauch

TO BE DISCUSSED

This might be our last brand newsletter: Because if the bosses at OpenAI and Anthropic have their way, it will only be a matter of days—no, make […]

Another problem solved - one that didn't even exist!

Alexander Rauch

TO BE DISCUSSED

One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]

THE ART AND FUNCTION OF THE FUGUE IN CORPORATE DESIGN.

Prof. em. Olaf Leu

A STUDY The spring of 2026 will long remain in the memories of Frankfurt’s residents. No fewer than two major design-related events caused an increasing stir. First, […]

What the Machine Doesn’t Get.

MASCHINENSICHT

What you deliberately withhold from the machine becomes the most expensive part of your brand. When the camera arrived, portrait painting should have died. It became expensive […]

Brand Switzerland. When Brands Are More Successful Than Reality.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

The world of brands has many rituals. One of the most persistent is this: successful brands must be grounded in reality. Brands, we are told, must not […]

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