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Brand Communication
Opinions
Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
As brand strategists, we tirelessly repeat that strong brands are characterized by clear value orientations. Most recently, this [...]
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Shorts
Who cares?
Alexander
Rauch
TO BE DISCUSSED
Dear reader, The other day at the kitchen table: The fourteen-year-old reports that a schoolmate - let's call him Jan-Torben - has done all his English work […]
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