What should I wear? Your dress code for the World Cup.
We’ll keep it short for you today—we know you need to pop into the supermarket to grab some beer and chips. Because today marks the start of the World Cup—or rather, the FIFA World Cup. You’ve surely already set your alarm so you don’t miss the classic match between South Korea and the Czech Republic… but should you really be showing up in your pajamas at four in the morning? That would be a major tactical blunder. So you need a Germany jersey, which you’ll ideally wear all the way through to the final. The only problem is that the official DFB jersey costs a whopping 100 euros! But wait… isn’t there also something from… that’s right, Check 24. After all, the brand already supplied the nation with 5 (in words: five!) million jerseys during the last European Championship (and reportedly invested 100 million euros in the campaign). This year, they’re being a bit more cautious and plan to give away 2 million free jerseys. Though “free” means: hand over all your data first, and then receive 2 newsletters a day (at least). If you don’t want that: Choice is freedom! After all, white polyester jerseys with a bit of black, red, and gold—and sometimes featuring an eagle—are now also available from Edeka, Dr. Oetker, Maggi, or Tedi. The idea, of course, is to establish a presence in public spaces and link the brand to positive emotions. Well, since public viewings in the middle of the night are likely out of the question, the brands will just have to hope for those big emotions. And if the journey does end after the group stage, Check 24 still has plenty of fresh data. With that in mind: Get out there and watch some soccer!
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