You can't get in here for free!

Of course, we don't know what you believe, and it's none of our business - but if you're Catholic, you might be celebrating Corpus Christi tomorrow. In Cologne, as always, the celebration does not take place in the cathedral, but in the open air, on Roncalliplatz. But if you do want to go into the cathedral, it will soon cost you a whopping twelve euros. The reason given by the cathedral provost: the cathedral costs a lot of money and twelve euros is only fair. What's more, church services would still be free - so the fee would only apply to the six million tourists who make the cathedral the most visited building in Germany. From a brand perspective, we promptly ask ourselves: is this a classic case of "marketing myopia", as described by Theodore Levitt in his famous example of the toll for a bridge? We know: Those who focus only on the product and not on customer benefits define their market too narrowly. Applied to the cathedral: it is not a Gothic museum that has to be paid for, but a strong theological symbol that connects heaven and earth, and that is still important not only in Cologne. Or, to put it less abstractly: Many people come to the cathedral who otherwise rarely go to church - and instead of being happy about this and addressing these people in a meaningful way, the Catholic Church now wants money for it. Oh well. We hope that we will at least go to heaven for free.

Or what do you think?

Here is the link:

https://www.welt.de/vermischtes/article6a1ea1f9411d40cd4c74f2a7/koelner-dom-kirchenbesuch-kostet-bald-12-euro-eintritt-so-teuer-sind-europas-kathedralen.html