So that's it for minimalism?
The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco ball. Many users find this sphere ugly and pixelated on their smartphone and are extremely confused. Others, however, are totally thrilled - finally something alive again! So, what now?
As we are alpha consumers ourselves, we no longer use streaming services, of course, but only listen to music via MCs. But the Spotify discussion also raises questions for us: Is logo minimalism finally over with the flat design of the early 2020s? Have not only designers but also customers had enough of the same old geometric, sans-serif look? Are depth, glossy looks and color transitions making a comeback? There are indeed good reasons for this. Many brands have suffered serious damage on the way to maximum legibility on small displays: Simplicity has become tedium, functionality has become interchangeability. Tech is no fun without touch, and emotions are more important than loading times. And because every trend is followed by a counter-trend anyway, we are now seeing more colors, rough textures, distorted typography and illustrative elements. And then? Everything so colorful here? Well, so that we're not all completely overwhelmed by it again, it would be nice if the shapes could remain clean and simple. And to answer the question: minimalism isn't dead, of course, but if it shares the stage with more personality from now on, we'll all benefit. Or what do you think?
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