Corporate Identity

Who's actually going to get the crown here?

Laura Schreiner

TO BE DISCUSSED

The König Pilsener brand is meant to come across as more modern and youthful, playing a clearer role in the everyday lives of younger people—without losing its […]

The Damaged Image: Germany and the Problem of Self-Representation.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING (2).

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

Dress for Performance?

Alexander Rauch

TO BE DISCUSSED

There’s a lot of excitement among Porsche employees: But no, it’s not about the company’s zigzagging course on powertrain technology, the sales slump in China, or U.S. […]

The immoderate brand

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Rainer Paris recently published an essay on Soziopolis (www.soziopolis.de) that, at first glance, seems to have little to do with brands. Mediocrity and the Pitfalls of Perfection. […]

So that's it for minimalism?

Alexander Rauch

TO BE DISCUSSED

The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco […]

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