Corporate Identity

The Gap That Doesn't Respond.

Maschinensicht

Why the unsaid works on people and disappears for machines. Erich Posselt recently published a piece here that I believe is right. His text distinguishes clarity from […]

The Smoothness of Clarity.

Why we seek the unambiguous — even though reality is something else entirely. I am sitting in a briefing. The marketing director of a mid-sized company lays […]

Who's actually going to get the crown here?

Laura Schreiner

TO BE DISCUSSED

The König Pilsener brand is meant to come across as more modern and youthful, playing a clearer role in the everyday lives of younger people—without losing its […]

The Damaged Image: Germany and the Problem of Self-Representation.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

REREADING. RETHINKING (2).

For several years now, the idea of the “nation as brand” has become part of the established vocabulary of place promotion, tourism marketing, and communication consultancy. States […]

Dress for Performance?

Alexander Rauch

TO BE DISCUSSED

There’s a lot of excitement among Porsche employees: But no, it’s not about the company’s zigzagging course on powertrain technology, the sales slump in China, or U.S. […]

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