Brand Transformation

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Oops … they've done it again!

Alexander Rauch

TO BE DISCUSSED

It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

Exactly the same thing we do every night!

Alexander Rauch

TO BE DISCUSSED

This might be our last brand newsletter: Because if the bosses at OpenAI and Anthropic have their way, it will only be a matter of days—no, make […]

The Gap That Doesn't Respond.

Maschinensicht

Why the unsaid works on people and disappears for machines. Erich Posselt recently published a piece here that I believe is right. His text distinguishes clarity from […]

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