Brand Transformation

So that's it for minimalism?

Alexander Rauch

TO BE DISCUSSED

The internet is once again very excited: Spotify has changed the app icon! To mark its anniversary, the "iconic" flat green circle has become a 3D disco […]

The Future Lives in the City. How the Urban Reinvents the Brand

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

The nation-state was the dominant political imagination of industrial modernity. It organized territories, populations, infrastructures, loyalties, identities, and historical narratives. Above all, however, it organized perception. Modernity […]

Transformation is not reinvention: Why clarity is the most underrated growth strategy.

Gion-Men Krügel

Walk into an established company and you'll hear a familiar frustration. The sales department says the product is excellent, but growth has slowed down. Marketing says that […]

Post-factual.

Alexander Rauch

TO BE DISCUSSED

As is so often the case, the headlines were rather abbreviated: ARD ran the headline: "Deutsche Post will soon be called DHL." Well. The fact is: Deutsche […]

What remains when everything shifts.

Conviction · Clarity · Shaping: A Triad for Brand Leadership That Works. There are moments when you sense that the guiding thread has gone missing. Not because […]