130 years in the rapport

Like us, you probably still have it somewhere in your cellar: the wardrobe trunk that your great-grandparents used to board the Orient Express and various passenger liners with. From Louis Vuitton, of course. But did you know that it was exactly 130 years ago that George Vuitton, Louis' son, invented the LV monogram, complete with diamond and flower, and then successfully applied for a patent a year later?

This was primarily intended as protection against plagiarists, and in fact the rapport was not so easy to copy. At least not as easily as it is today. But are the excessive counterfeits to blame for the fact that Louis Vuitton did not do as well last year as in previous years? No, it wasn't the fakes and dupes, and to be fair, it has to be admitted that the other fashion and leather brands at LVMH also had problems. The reasons were mainly in China, where sales fell by 20 percent! But perhaps it can also be said that the Chinese market has undergone a necessary "course correction". The display of luxury brands on social media had apparently gotten so out of control that the Communist Party, as always concerned about the welfare of its citizens, felt compelled to launch an appropriate "educational campaign"!

As a result, fewer Keepalls and Speedy Bags were sold, but there are still fewer on the second-hand market. And a little scarcity can't hurt the Louis Vuitton brand - for the next 130 years.

Or what do you think?

Here is the link to the article: https://www.capital.de/leben/louis-vuitton-130-jahre--ein-logo--das-sein-schoepfer-nie-sah-37036966.html