Editorials

The magentamorphosis

Prof. Dr. Jürgen Häusler

Who on earth turned magenta into a brand color? And how? And why? A contemporary witness and observing participant (from 1991 to 2015) looks back (for a […]

Frankfurt D.C.

Prof. em. Dr. Klaus Klemp

The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]

Underbranding

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

How the Silence of the Super-Rich Robs Brands of Their Voice. In Juan S. Guse’s new novel A Thousand Times More Money Than Now (Frankfurt am Main, […]

Identity, brand, future (I)

PERSPECTIVES

A discussion with AI as an experiment. Introduction: It seems clear to us today that major changes in society and the economy are imminent. A study by […]

City or brand?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

City branding as a new form of urban governance. The city has never been merely a space of coexistence, but always also an object of observation, classification, […]

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