Editorials

Underbranding

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

How the Silence of the Super-Rich Robs Brands of Their Voice. In Juan S. Guse’s new novel A Thousand Times More Money Than Now (Frankfurt am Main, […]

Identity, brand, future (I)

PERSPECTIVES

A discussion with AI as an experiment. Introduction: It seems clear to us today that major changes in society and the economy are imminent. A study by […]

City or brand?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

City branding as a new form of urban governance. The city has never been merely a space of coexistence, but always also an object of observation, classification, […]

The city as a brand. (6/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

The city as a brand. (5/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

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