Category: Library

Anyone who works successfully and competently in their profession should also be where they should always be when dealing with customers, the public and the media: fully focused.

English

Deutsch

Prof. Kurt Weidemann Notes on dealing with customers, the media and the public* IX
2025

Editorials

HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE?

Gernot Honsel

The example of Devatis shows how strategic brand work and design go hand in hand to open up complex markets. Strategic challenge: putting a pharmaceutical brand on […]

English

Deutsch

Gernot Honsel HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE? IX
2025

Shorts

War is over! Or: Who owns the kebab?

Alexander Rauch

TO BE DISCUSSED

Germany in fear: Would the application by Udofed, the International Kebab Association based in Turkey, to include the kebab in the EU list of guaranteed traditional specialties […]

English

Deutsch

Alexander Rauch War is over! Or: Who owns the kebab? IX
2025

Editorials

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Erich Posselt

In this article, I explore the transformative impact of Circular Branding on modern brand strategy, emphasising its pivotal role in fostering sustainability within consumer markets.

English

Deutsch

Erich Posselt The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage IX
2025

Shorts

Divide and merge. And then?

Alexander Rauch

TO BE DISCUSSED

Once again, the cards are being reshuffled in the global CPG business: Ferrero is once again on a shopping spree and is now buying W.K. Kellog (after […]

English

Deutsch

Alexander Rauch Divide and merge. And then? IX
2025

1 … 20 Weiter

Editorials

Notes on dealing with customers, the media and the public*

Prof. Kurt Weidemann

Anyone who works successfully and competently in their profession should also be where they should always be when dealing with customers, the public and the media: fully focused.

HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE?

Gernot Honsel

The example of Devatis shows how strategic brand work and design go hand in hand to open up complex markets. Strategic challenge: putting a pharmaceutical brand on […]

War is over! Or: Who owns the kebab?

Alexander Rauch

TO BE DISCUSSED

Germany in fear: Would the application by Udofed, the International Kebab Association based in Turkey, to include the kebab in the EU list of guaranteed traditional specialties […]

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Erich Posselt

In this article, I explore the transformative impact of Circular Branding on modern brand strategy, emphasising its pivotal role in fostering sustainability within consumer markets.

Divide and merge. And then?

Alexander Rauch

TO BE DISCUSSED

Once again, the cards are being reshuffled in the global CPG business: Ferrero is once again on a shopping spree and is now buying W.K. Kellog (after […]

English

Deutsch

1 2 3 4 … 20 Weiter

Library

Notes on dealing with customers, the media and the public*

HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE?

War is over! Or: Who owns the kebab?

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Divide and merge. And then?

Notes on dealing with customers, the media and the public*

HOW CAN A PHARMA BRAND SUPPORT ITS INTERNATIONAL EXPANSION WITH A CLEAR, DIFFERENTIATED IMAGE?

War is over! Or: Who owns the kebab?

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Divide and merge. And then?

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