Library

TO BE DISCUSSED

Did you know that the great Michael Caine celebrated his 93rd birthday these days? It is well known that the phrase "Not many people know that" is […]

English

Deutsch

Alexander Rauch Not Many People Know That! IV
2026

Opinions

Hesse in New Clothes: Why a State Redesign Makes Sense — and Why It Must Be Only the Beginning

Erich Posselt

After 22 years, Hesse is getting a new corporate design — and with it a debate as old as public design itself: should the state be spending […]

English

Deutsch

Erich Posselt Hesse in New Clothes: Why a State Redesign Makes Sense — and Why It Must Be Only the Beginning IV
2026

Opinions

Administered, not designed: criticism of the redesign of the State of Hessen's branding

Peter Vetter

At first glance, the new visual identity of the State of Hessen appears to be the visual embodiment of the old adage, 'Everyone has the image they […]

English

Deutsch

Peter Vetter Administered, not designed: criticism of the redesign of the State of Hessen's branding III
2026

Opinions

Making the Case for Marketing: How Budget Decisions Are Really Won

Marcelo Ferrarini Carneiro

“… sounds good but we don’t have enough marketing budget at my company.” How many times have you heard this point before? Have you been through it […]

English

Deutsch

Marcelo Ferrarini Carneiro Making the Case for Marketing: How Budget Decisions Are Really Won III
2026

Shorts

Fits already? Or does it fit exactly?

Laura Schreiner

TO BE DISCUSSED

There's this one moment after buying furniture: you're sitting on the floor, surrounded by boards, plugs and screws that all look the same - but aren't. And […]

English

Deutsch

Laura Schreiner Fits already? Or does it fit exactly? III
2026

1 … 30 Weiter

Shorts

Not Many People Know That!

Alexander Rauch

TO BE DISCUSSED

Did you know that the great Michael Caine celebrated his 93rd birthday these days? It is well known that the phrase "Not many people know that" is […]

Hesse in New Clothes: Why a State Redesign Makes Sense — and Why It Must Be Only the Beginning

Erich Posselt

After 22 years, Hesse is getting a new corporate design — and with it a debate as old as public design itself: should the state be spending […]

Administered, not designed: criticism of the redesign of the State of Hessen's branding

Peter Vetter

At first glance, the new visual identity of the State of Hessen appears to be the visual embodiment of the old adage, 'Everyone has the image they […]

Making the Case for Marketing: How Budget Decisions Are Really Won

Marcelo Ferrarini Carneiro

“… sounds good but we don’t have enough marketing budget at my company.” How many times have you heard this point before? Have you been through it […]

Fits already? Or does it fit exactly?

Laura Schreiner

TO BE DISCUSSED

There's this one moment after buying furniture: you're sitting on the floor, surrounded by boards, plugs and screws that all look the same - but aren't. And […]

English

Deutsch

1 2 3 4 … 30 Weiter

Library

Not Many People Know That!

Hesse in New Clothes: Why a State Redesign Makes Sense — and Why It Must Be Only the Beginning

Administered, not designed: criticism of the redesign of the State of Hessen's branding

Making the Case for Marketing: How Budget Decisions Are Really Won

Fits already? Or does it fit exactly?

Not Many People Know That!

Hesse in New Clothes: Why a State Redesign Makes Sense — and Why It Must Be Only the Beginning

Administered, not designed: criticism of the redesign of the State of Hessen's branding

Making the Case for Marketing: How Budget Decisions Are Really Won

Fits already? Or does it fit exactly?

The Business of Brand Management