Category: Library

A MODEST PROPOSAL

War and brand. What at first glance appears to be a contradiction should be read as a symbiosis. War destroys value; brands create it. And yet the […]

English

Deutsch

Prof. Dr. Jürgen Häusler Destruction by War and Rising Brand Values XII
2025

Shorts

If you need an hour to yourself during the Christmas season ...

Alexander Rauch

TO BE DISCUSSED

Of the global beer brands, probably none is as clearly positioned as Corona - with the exception of Guinness perhaps, but who would seriously call that a […]

English

Deutsch

Alexander Rauch If you need an hour to yourself during the Christmas season ... XII
2025

Editorials

On the Footnotes of Brand Narratives.

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

A footnote is a peculiar creature. It exists inside the text and yet somehow outside it. It belongs, but not to the core. It carries meaning, but […]

English

Deutsch

Prof. Dr. Jürgen Häusler On the Footnotes of Brand Narratives. XII
2025

Shorts

Who's the boss here?

Alexander Rauch

TO BE DISCUSSED

When Daniel Grieder became CEO of Hugo Boss in 2021, better times had already been seen in Metzingen: Gone were the fat years when Germany's middle management […]

English

Deutsch

Alexander Rauch Who's the boss here? XII
2025

Editorials

About typography for non-typographers. And orientation for brand managers.

Prof. em. Olaf Leu

GOLDEN RULES (1) Dealing with language - until the mid-seventies it was cast in lead. Experiences made by typesetter Olaf Leu from 1954 to 1957 in the […]

English

Deutsch

Prof. em. Olaf Leu About typography for non-typographers. And orientation for brand managers. XII
2025

1 … 24 Weiter

Editorials

Destruction by War and Rising Brand Values

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

War and brand. What at first glance appears to be a contradiction should be read as a symbiosis. War destroys value; brands create it. And yet the […]

If you need an hour to yourself during the Christmas season ...

Alexander Rauch

TO BE DISCUSSED

Of the global beer brands, probably none is as clearly positioned as Corona - with the exception of Guinness perhaps, but who would seriously call that a […]

On the Footnotes of Brand Narratives.

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

A footnote is a peculiar creature. It exists inside the text and yet somehow outside it. It belongs, but not to the core. It carries meaning, but […]

Who's the boss here?

Alexander Rauch

TO BE DISCUSSED

When Daniel Grieder became CEO of Hugo Boss in 2021, better times had already been seen in Metzingen: Gone were the fat years when Germany's middle management […]

About typography for non-typographers. And orientation for brand managers.

Prof. em. Olaf Leu

GOLDEN RULES (1) Dealing with language - until the mid-seventies it was cast in lead. Experiences made by typesetter Olaf Leu from 1954 to 1957 in the […]

English

Deutsch

1 2 3 4 … 24 Weiter

Library

Destruction by War and Rising Brand Values

If you need an hour to yourself during the Christmas season ...

On the Footnotes of Brand Narratives.

Who's the boss here?

About typography for non-typographers. And orientation for brand managers.

Destruction by War and Rising Brand Values

If you need an hour to yourself during the Christmas season ...

On the Footnotes of Brand Narratives.

Who's the boss here?

About typography for non-typographers. And orientation for brand managers.

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