Library

In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]

English

Deutsch

Prof. Dr. Jürgen Häusler The branded enemy. How Trump turns people into labels VII
2025

Shorts

Why brands are not simply inherited, but handed over for further development

Laura Schreiner

TO BE DISCUSSED

A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]

English

Deutsch

Laura Schreiner Why brands are not simply inherited, but handed over for further development VII
2025

Opinions

Brave new world in ruins (2)

Uli Mayer-Johanssen

RE-VIEW

The willing executors In the early days of digital media, the pioneers marketed themselves as the saviors of a world without borders. Today, they are proving to […]

English

Deutsch

Uli Mayer-Johanssen Brave new world in ruins (2) VII
2025

Editorials

Warning: Nation branding can lead to a loss of reality.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Warning: Nation branding can lead to a loss of reality. VII
2025

Editorials

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

English

Deutsch

Peter Vetter Identity, brand, future (III) VII
2025

Zurück 1 … 13 … 27 Weiter

Editorials

The branded enemy. How Trump turns people into labels

Prof. Dr. Jürgen Häusler

In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]

Why brands are not simply inherited, but handed over for further development

Laura Schreiner

TO BE DISCUSSED

A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]

Brave new world in ruins (2)

Uli Mayer-Johanssen

RE-VIEW

The willing executors In the early days of digital media, the pioneers marketed themselves as the saviors of a world without borders. Today, they are proving to […]

Warning: Nation branding can lead to a loss of reality.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

English

Deutsch

Zurück 1 … 10 11 12 13 14 15 16 … 27 Weiter

Library

The branded enemy. How Trump turns people into labels

Why brands are not simply inherited, but handed over for further development

Brave new world in ruins (2)

Warning: Nation branding can lead to a loss of reality.

Identity, brand, future (III)

The branded enemy. How Trump turns people into labels

Why brands are not simply inherited, but handed over for further development

Brave new world in ruins (2)

Warning: Nation branding can lead to a loss of reality.

Identity, brand, future (III)

The Business of Brand Management