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Posts/Month
February 2026 (4)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Susan Betts
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Thorsten Greiten
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Joachimsthaler Ph.D.
Erich Posselt
Alexander Rauch
Bodo Rieger
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
February 2026 (4)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Ade, Prof. Gregor
Barberot, Amaury
Betts, Susan
Brecht, Walter
Christensen, Johannes
Falke, Franz-Peter
Grein, Dr. Ulrike
Greiten, Thorsten
Häusler, Dr. Eric
Häusler, Prof. Dr. Jürgen
Heisters, Valentin
Honsel, Gernot
Klemp, Prof. em. Dr. Klaus
Leu, Prof. em. Olaf
Luijt, Taco van der
Mayer-Johanssen, Uli
Misof, Günther
Mocellin, Andrea
Ph.D., Erich Joachimsthaler
Posselt, Erich
Rauch, Alexander
Rieger, Bodo
Schjerven, Cecilie
Schreiner, Laura
Schwack, Moritz
Thull, Julia
Vetter, Peter
Weidemann, Prof. Kurt
Editorials
The branded enemy. How Trump turns people into labels
Prof. Dr. Jürgen
Häusler
In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]
Read more
English
Deutsch
Prof. Dr. Jürgen
Häusler
The branded enemy. How Trump turns people into labels
VII
2025
Shorts
Why brands are not simply inherited, but handed over for further development
Laura
Schreiner
TO BE DISCUSSED
A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]
Read more
English
Deutsch
Laura
Schreiner
Why brands are not simply inherited, but handed over for further development
VII
2025
Opinions
Brave new world in ruins (2)
Uli
Mayer-Johanssen
RE-VIEW
The willing executors In the early days of digital media, the pioneers marketed themselves as the saviors of a world without borders. Today, they are proving to […]
Read more
English
Deutsch
Uli
Mayer-Johanssen
Brave new world in ruins (2)
VII
2025
Editorials
Warning: Nation branding can lead to a loss of reality.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
Warning: Nation branding can lead to a loss of reality.
VII
2025
Editorials
Identity, brand, future (III)
Peter
Vetter
PERSPECTIVES
A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]
Read more
English
Deutsch
Peter
Vetter
Identity, brand, future (III)
VII
2025
Zurück
1
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13
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27
Weiter
Editorials
The branded enemy. How Trump turns people into labels
Prof. Dr. Jürgen
Häusler
In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]
Read more
English
Deutsch
Shorts
Why brands are not simply inherited, but handed over for further development
Laura
Schreiner
TO BE DISCUSSED
A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]
Read more
English
Deutsch
Opinions
Brave new world in ruins (2)
Uli
Mayer-Johanssen
RE-VIEW
The willing executors In the early days of digital media, the pioneers marketed themselves as the saviors of a world without borders. Today, they are proving to […]
Read more
English
Deutsch
Editorials
Warning: Nation branding can lead to a loss of reality.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]
Read more
English
Deutsch
Editorials
Identity, brand, future (III)
Peter
Vetter
PERSPECTIVES
A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]
Read more
English
Deutsch
Zurück
1
…
10
11
12
13
14
15
16
…
27
Weiter
The Business of Brand Management
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