Library

Papal election™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Some brands stand for trust. Others for innovation, sustainability, or adventure. And then there is the Vatican. An organization whose symbolic power is built on a paradoxical […]

Is the brand essence of the churches in danger?

Johannes Christensen

That depends entirely on what you mean by that. Shortly before Easter, Bundestag President Julia Klöckner reiterated her criticism of the church and said: "The brand essence […]

The city as a brand. (6/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Brand activism for Labor Day: Uh..., no.

Alexander Rauch

TO BE DISCUSSED

Of course, we don't know how you spent Labor Day. At any rate, there were 300,000 people at the union-organized May Day rallies. But there were no […]

From splendid uniforms to camouflage that can be confused.

Prof. em. Olaf Leu

I was happy to comply with the request of the editor of this medium to write an article about my individual understanding of brands and trademarks. However, […]

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