Library

PERSPECTIVES

When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]

English

Deutsch

Peter Vetter Communication as a service using the example of a city VIII
2025

Shorts

Without brand language, AI remains a voice without a face

Laura Schreiner

TO BE DISCUSSED

When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]

English

Deutsch

Laura Schreiner Without brand language, AI remains a voice without a face VIII
2025

Editorials

Are city brands valuable? From Claims to Calculations

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Are city brands valuable? From Claims to Calculations VIII
2025

Shorts

I never said that! At least not like that!

Alexander Rauch

TO BE DISCUSSED

If, as we can safely assume, you not only read our newsletters but also remember them, you will of course know that three years ago we already […]

English

Deutsch

Alexander Rauch I never said that! At least not like that! VIII
2025

Editorials

All corporate, or what?

Prof. em. Olaf Leu

Before | After

The information magazine "BluePrint" from wirDesign, Braunschweig/Berlin, posed some questions about corporate design in one issue and titled the whole thing with the questioning headline […]

English

Deutsch

Prof. em. Olaf Leu All corporate, or what? VIII
2025

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Editorials

Communication as a service using the example of a city

Peter Vetter

PERSPECTIVES

When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]

Without brand language, AI remains a voice without a face

Laura Schreiner

TO BE DISCUSSED

When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]

Are city brands valuable? From Claims to Calculations

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]

I never said that! At least not like that!

Alexander Rauch

TO BE DISCUSSED

If, as we can safely assume, you not only read our newsletters but also remember them, you will of course know that three years ago we already […]

All corporate, or what?

Prof. em. Olaf Leu

Before | After

The information magazine "BluePrint" from wirDesign, Braunschweig/Berlin, posed some questions about corporate design in one issue and titled the whole thing with the questioning headline […]

English

Deutsch

Zurück 1 … 10 11 12 13 14 15 16 … 30 Weiter

Library

Communication as a service using the example of a city

Without brand language, AI remains a voice without a face

Are city brands valuable? From Claims to Calculations

I never said that! At least not like that!

All corporate, or what?

Communication as a service using the example of a city

Without brand language, AI remains a voice without a face

Are city brands valuable? From Claims to Calculations

I never said that! At least not like that!

All corporate, or what?

The Business of Brand Management