Library

Prof. Dr. Jürgen Häusler A more user-friendly government? A (very) bad joke. IX
2025

Shorts

Market value is not created by performance alone

Tennis has always been a sport of elegance. But elegance alone does not create value. In today's tennis world, it is not only the score that determines […]

TO BE DISCUSSED

When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]

Laura Schreiner Market value is not created by performance alone VIII
2025

Editorials

Communication as a service using the example of a city

Peter Vetter

PERSPECTIVES

Peter Vetter Communication as a service using the example of a city VIII
2025

Shorts

Without brand language, AI remains a voice without a face

When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]

TO BE DISCUSSED

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

Laura Schreiner Without brand language, AI remains a voice without a face VIII
2025

Editorials

Are city brands valuable? From Claims to Calculations

A MODEST PROPOSAL

In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]

Donald J. Trump has never been shy about his obsession with appearances. From the gold-plated bathrooms of Trump Tower to his insistence that hamburgers be served on […]

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Are city brands valuable? From Claims to Calculations VIII
2025

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Opinions

A more user-friendly government? A (very) bad joke.

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Market value is not created by performance alone

Tennis has always been a sport of elegance. But elegance alone does not create value. In today's tennis world, it is not only the score that determines […]

TO BE DISCUSSED

Communication as a service using the example of a city

Peter Vetter

PERSPECTIVES

When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]

Without brand language, AI remains a voice without a face

When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]

TO BE DISCUSSED

Are city brands valuable? From Claims to Calculations

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]