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Shorts
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UniCredit, Commerzbank, and the Ponto Eye.
Alexander
Rauch
TO BE DISCUSSED
The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]
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Shorts
Exactly the same thing we do every night!
Alexander
Rauch
TO BE DISCUSSED
This might be our last brand newsletter: Because if the bosses at OpenAI and Anthropic have their way, it will only be a matter of days—no, make […]
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Deutsch
Shorts
Does the math still add up?
Alexander
Rauch
TO BE DISCUSSED
Today we received two emails from Apple in California: We’re now being asked to get ready right away to pre-order the new iPhone 18 Pro! As always, […]
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Deutsch
Shorts
Another problem solved - one that didn't even exist!
Alexander
Rauch
TO BE DISCUSSED
One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]
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Shorts
Lost in the Labyrinth - and Depot is looking for the way back.
Alexander
Rauch
Laura
Schreiner
TO BE DISCUSSED
A stroll through downtown is sobering: “We’re closing!” and “Everything must go!”—that’s the cry everywhere. Then the store stands empty for a while, the facade gets plastered […]
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The Business of Brand Management
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