Brand Management

New York™. A city as a brand cosmos?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

The outcome of the Democratic primary election in New York City was a thunderclap: "The Mamdani earthquake" (The New York Times). The presumed frontrunner – equipped with […]

Identity, brand, future (II)

PERSPECTIVES

A discussion with AI as an experiment. The discussion with the Chinese AI chatbot DeepSeek is the second part of an exploration of questions of identity, brands […]

The magentamorphosis

Prof. Dr. Jürgen Häusler

Who on earth turned magenta into a brand color? And how? And why? A contemporary witness and observing participant (from 1991 to 2015) looks back (for a […]

Tech or touch? Touch and tech!

Walter Brecht Julia Thull

TO BE DISCUSSED

The new Thermomix is on the market and is selling like hotcakes again: over 300,000 pre-orders for the new model, record sales of EUR 1.7 billion at […]

Frankfurt D.C.

Prof. em. Dr. Klaus Klemp

The station district had already had its fair share of the 2024 European Football Championships: "NO GO ZONE". England fans in 'Zombieland' Frankfurt have to run the […]

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