Branding

Identity, brand, future (III)

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

Gloss without content

TO BE DISCUSSED

Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]

New York™. A city as a brand cosmos?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

The outcome of the Democratic primary election in New York City was a thunderclap: "The Mamdani earthquake" (The New York Times). The presumed frontrunner – equipped with […]

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