Branding

All corporate, or what?

Prof. em. Olaf Leu

Before | After

The information magazine "BluePrint" from wirDesign, Braunschweig/Berlin, posed some questions about corporate design in one issue and titled the whole thing with the questioning headline […]

Trust, look, who!

Prof. em. Olaf Leu

Before | After

Let's start with a look back: in 1983, the industry magazine published by Süddeutscher Verlag in Munich announced the competition "The best annual report". Winfried Wilhelm, editor-in-chief and also [...]

When success becomes too great

TO BE DISCUSSED

Airbnb began as a simple idea: a bed with locals instead of expensive hotels, personal contact, authentic travel. Today it is a billion-dollar company - and in […]

On typography and its origins

Prof. em. Olaf Leu

Before | After

Comment by the Editor-in-Chief | Johannes Frederik Christensen The Business of Brand Management sheds light on brand management in the context of the present and history. This […]

Ingenuity that works: What it takes to build a true challenger brand in aviation

Amaury Barberot Johannes Christensen

A conversation with the CEO of Expliseat on timing, transformation, and leadership in brand building. Expliseat is a true game changer, not only in the French industry, but […]

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