When the party's over... I'm over. Or is it?

Dear reader,

Everyone really knows Tupperware. And there must be a few tins in the cupboard somewhere, from mom ... Or are they in the cellar? Yes, brand awareness is only ever the beginning of the sales funnel. And Tupperware was already struggling at the next stage. They thought they had taken the warning signs seriously: Party sales had gone somewhat out of fashion, and attempts were made to expand sales channels accordingly in recent years - both online and via bricks-and-mortar retailers. This went pretty well during the pandemic, but the 20,000 (!) independent sales partners in Europe were less than enthusiastic. And after the pandemic, it wasn't just the cupboards that were full of colorful cans - transport costs and synthetic resin prices rose so sharply that Tupper slipped into the red.

So now the brand in Europe is to be relaunched, but how? We don't know either, but we are pretty sure that the solution is not to simply do the same as before, only with new money. Instead, we need something new, an innovative offering that fits the brand and makes it relevant again at the same time. And to find this, you should follow the rule: There are no answers in the building. So, get out of the office and go to the customer. And listen and watch carefully. Even at a small party. In any case, 20,000 anthropologists are ready and waiting.

Here is the link: https://www.manager-magazin.de/unternehmen/tupperware-plant-comback-cedric-meston-plant-wiederbelebung-der-marke-in-europa-a-f4446040-be2e-4c55-87b3-bfd8af937912