M for courage.

Dear reader,

We have often talked here about the importance of entrepreneurial courage for brand development and management. However, to make it clear once again: we need courage for brand management, without courage there is no strong brand.

The Mobile.de brand has recently shown courage in several respects.

Firstly, it has only now, after almost 30 years, relaunched its brand. It takes a lot of courage to maintain a brand consistently for 30 years. This is in contrast to the general half-life/duration of marketing managers, who would usually like to change something about the brand.

But of course - the vehicle market has changed, also in terms of design language, online behavior has become more intuitive, younger target groups need to be tapped into. Despite all the strategic evidence and necessity - courage is also part of the extent of the radical changes to the brand that have now been announced: reduction of the traditional orange, dissolution of the license plate shape and focus on the letter M.

M for courage, M for Mobile.de. We would like to see more courageous brand managers and wish Mobile.de every success and perseverance.

Click here for the article: https://page-online.de/kreation/was-fuer-ein-relaunch-alles-radikal-neu-bei-mobile-de/