Brand activism for Labor Day: Uh..., no.

Dear reader,

Of course, we don't know how you spent Labor Day. At any rate, there were 300,000 people at the union-organized May Day rallies. But there were no well-known brands there, apart from the DGB as a brand. Why is that? After all, there has hardly been a public holiday or social issue in recent years that has not been given real meaning by brands. Against racism, against sexism, for LGBTQ+, against climate change, against the right - these issues naturally require brand activism, otherwise they won't get through! Sure, the revolution goes better with Diet Pepsi. So how about "Uber against exploitative working conditions", or "Rewe for fair food prices", or something like that? Well, somehow brands don't really seem to be able to warm to the concerns of trade unions. A first guess: neither brand managers in companies nor creatives in advertising agencies have even a vague idea of blue-collar work in production, on construction sites or on the street. And accordingly, they have zero problem with saving the world very seriously every day in their cozy home office and snug Patagonia hoodie - and not tipping the guy from Lieferando before slamming the door of their old apartment in his face. Second assumption: brand activism simply works better if you can always remain nice and non-committal. Perhaps we brand people should leave activism to civil society again...

Or what do you think?