Interviews

Openness instead of simplicity

Hadi Teherani Elke Malek Johannes Christensen

On designing without dogma and the ambition to make every project a benchmark. A conversation with Hadi Teherani about attitude, holism, and why the strongest designs often […]

Intuition, Identity, Impact: The Power of Industrial Design

Andrea Mocellin Johannes Christensen

A conversation with Andrea Mocellin on design, mobility, and the strategic role of intuition. Andrea Mocellin doesn’t just design objects – he designs how we move, interact, and […]

Ingenuity that works: What it takes to build a true challenger brand in aviation

Amaury Barberot Johannes Christensen

A conversation with the CEO of Expliseat on timing, transformation, and leadership in brand building. Expliseat is a true game changer, not only in the French industry, but […]

Human brand

Günther Misof Moritz Schwack

Interview by Günther Misof with Moritz Schwack, Managing Partner of SWING Collections GmbH in Schermbeck. Moritz, we got to know each other some time ago. I was […]

Trump™. The interview

Prof. Dr. Jürgen Häusler

The following interview is fictitious. It was conducted via ChatGPT. JH: Mr. President. I recently referred to you as a brand. [https://tbobm.com/4718/trump/] What’s your response? DT: A […]