Library

Before | After

Comment by the Editor-in-Chief | Johannes Frederik Christensen The Business of Brand Management sheds light on brand management in the context of the present and history. This […]

English

Deutsch

Prof. em. Olaf Leu On typography and its origins VIII
2025

Interviews

Ingenuity that works: What it takes to build a true challenger brand in aviation

Amaury Barberot Johannes Christensen

A conversation with the CEO of Expliseat on timing, transformation, and leadership in brand building. Expliseat is a true game changer, not only in the French industry, but […]

English

Deutsch

Amaury BarberotJohannes Christensen Ingenuity that works: What it takes to build a true challenger brand in aviation VIII
2025

Editorials

The economy of disappearance: about places where brands have no business being.

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In the attention economy, one thing seems certain: visibility equals success. This idea has become one of the unquestioned core assumptions of our time. Brands are seen […]

English

Deutsch

Prof. Dr. Jürgen Häusler The economy of disappearance: about places where brands have no business being. VIII
2025

Shorts

Between laughter and mission statement

Julia Thull

TO BE DISCUSSED

While other brands use glossy images and soft claims to attract attention, Sixt drives straight through the middle with meme culture and political exaggeration - always a […]

English

Deutsch

Julia Thull Between laughter and mission statement VIII
2025

Editorials

Identity, brand, future (IV)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. In the previous three parts of the interview, we spoke with the Chinese chatbot DeepSeek. But there are a whole […]

English

Deutsch

Peter Vetter Identity, brand, future (IV) VII
2025

Zurück 1 … 17 … 33 Weiter

Editorials

On typography and its origins

Prof. em. Olaf Leu

Before | After

Comment by the Editor-in-Chief | Johannes Frederik Christensen The Business of Brand Management sheds light on brand management in the context of the present and history. This […]

Ingenuity that works: What it takes to build a true challenger brand in aviation

Amaury Barberot Johannes Christensen

A conversation with the CEO of Expliseat on timing, transformation, and leadership in brand building. Expliseat is a true game changer, not only in the French industry, but […]

The economy of disappearance: about places where brands have no business being.

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

In the attention economy, one thing seems certain: visibility equals success. This idea has become one of the unquestioned core assumptions of our time. Brands are seen […]

Between laughter and mission statement

Julia Thull

TO BE DISCUSSED

While other brands use glossy images and soft claims to attract attention, Sixt drives straight through the middle with meme culture and political exaggeration - always a […]

Identity, brand, future (IV)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. In the previous three parts of the interview, we spoke with the Chinese chatbot DeepSeek. But there are a whole […]

English

Deutsch

Zurück 1 … 14 15 16 17 18 19 20 … 33 Weiter