Library

Uli Mayer-Johanssen Brave new world in ruins (2) VII
2025

Editorials

Warning: Nation branding can lead to a loss of reality.

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

A MODEST PROPOSAL

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Warning: Nation branding can lead to a loss of reality. VII
2025

Editorials

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

Peter Vetter Identity, brand, future (III) VII
2025

Editorials

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

A MODEST PROPOSAL

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape VII
2025

Shorts

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

The willing executors In the early days of digital media, the pioneers marketed themselves as the saviors of a world without borders. Today, they are proving to […]

Alexander Rauch Ford finally American, or: When in a hole, stop digging! VII
2025

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Opinions

Brave new world in ruins (2)

Uli Mayer-Johanssen

RE-VIEW

Warning: Nation branding can lead to a loss of reality.

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

A MODEST PROPOSAL

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

A MODEST PROPOSAL

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]