Library

A MODEST PROPOSAL

Brands are—par excellence—the symbol of Western world order. They represent not just products but power, influence, identity. Apple, Microsoft, IBM, Ford, Coca-Cola, Nike, McDonald’s, Google, ExxonMobil, Pfizer, […]

English

Deutsch

Prof. Dr. Jürgen Häusler From strong brands to heavy earths. A geopolitical turning point? VII
2025

Opinions

The ends of the parabola

Uli Mayer-Johanssen

RE-VIEW

If we save ourselves poor, it makes people ill. If there is too much choice, it makes us unhappy - despite our enthusiasm for diversity. Not only […]

English

Deutsch

Uli Mayer-Johanssen The ends of the parabola VII
2025

Shorts

Next Gen, Same Spirit

Laura Schreiner

TO BE DISCUSSED

A thought on changing roles with attitude. At Spirit for Brands, we believe that brands should be allowed to develop - just like the people who manage […]

English

Deutsch

Laura Schreiner Next Gen, Same Spirit VII
2025

Editorials

The branded enemy. How Trump turns people into labels

Prof. Dr. Jürgen Häusler

In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]

English

Deutsch

Prof. Dr. Jürgen Häusler The branded enemy. How Trump turns people into labels VII
2025

Shorts

Why brands are not simply inherited, but handed over for further development

Laura Schreiner

TO BE DISCUSSED

A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]

English

Deutsch

Laura Schreiner Why brands are not simply inherited, but handed over for further development VII
2025

Zurück 1 … 21 … 36 Weiter

Editorials

From strong brands to heavy earths. A geopolitical turning point?

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Brands are—par excellence—the symbol of Western world order. They represent not just products but power, influence, identity. Apple, Microsoft, IBM, Ford, Coca-Cola, Nike, McDonald’s, Google, ExxonMobil, Pfizer, […]

The ends of the parabola

Uli Mayer-Johanssen

RE-VIEW

If we save ourselves poor, it makes people ill. If there is too much choice, it makes us unhappy - despite our enthusiasm for diversity. Not only […]

Next Gen, Same Spirit

Laura Schreiner

TO BE DISCUSSED

A thought on changing roles with attitude. At Spirit for Brands, we believe that brands should be allowed to develop - just like the people who manage […]

The branded enemy. How Trump turns people into labels

Prof. Dr. Jürgen Häusler

In early July, a journalist asked Donald Trump a question about political responsibility for the recent flooding in Florida. Trump did not respond with facts or policy—he […]

Why brands are not simply inherited, but handed over for further development

Laura Schreiner

TO BE DISCUSSED

A thought on the generational change in brand management. Many companies are currently facing a change. In our company too. New decision-makers are taking on responsibility for […]

English

Deutsch

Zurück 1 … 18 19 20 21 22 23 24 … 36 Weiter

Library

From strong brands to heavy earths. A geopolitical turning point?

The ends of the parabola

Next Gen, Same Spirit

The branded enemy. How Trump turns people into labels

Why brands are not simply inherited, but handed over for further development

From strong brands to heavy earths. A geopolitical turning point?

The ends of the parabola

Next Gen, Same Spirit

The branded enemy. How Trump turns people into labels

Why brands are not simply inherited, but handed over for further development

The Business of Brand Management