Library

TO BE DISCUSSED

Germany in fear: Would the application by Udofed, the International Kebab Association based in Turkey, to include the kebab in the EU list of guaranteed traditional specialties […]

English

Deutsch

Alexander Rauch War is over! Or: Who owns the kebab? IX
2025

Editorials

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Erich Posselt

In this article, I explore the transformative impact of Circular Branding on modern brand strategy, emphasising its pivotal role in fostering sustainability within consumer markets.

English

Deutsch

Erich Posselt The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage IX
2025

Shorts

Divide and merge. And then?

Alexander Rauch

TO BE DISCUSSED

Once again, the cards are being reshuffled in the global CPG business: Ferrero is once again on a shopping spree and is now buying W.K. Kellog (after […]

English

Deutsch

Alexander Rauch Divide and merge. And then? IX
2025

Editorials

Why lived values are becoming a key resource for corporate communication

Valentin Heisters

Communicating your own brand is becoming increasingly difficult to control. Today, people are quicker to recognize the attitudes behind statements and actions - they distinguish between substance […]

English

Deutsch

Valentin Heisters Why lived values are becoming a key resource for corporate communication IX
2025

Shorts

Everything stays the same - and that is political

Julia Thull

TO BE DISCUSSED

Cracker Barrel actually just wanted to dust itself off a bit: less decoration, clearer colors, a slimmed-down logo. Four restaurants in the USA have already been modernized […]

English

Deutsch

Julia Thull Everything stays the same - and that is political IX
2025

Zurück 1 … 22 … 41 Weiter

Shorts

War is over! Or: Who owns the kebab?

Alexander Rauch

TO BE DISCUSSED

Germany in fear: Would the application by Udofed, the International Kebab Association based in Turkey, to include the kebab in the EU list of guaranteed traditional specialties […]

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Erich Posselt

In this article, I explore the transformative impact of Circular Branding on modern brand strategy, emphasising its pivotal role in fostering sustainability within consumer markets.

Divide and merge. And then?

Alexander Rauch

TO BE DISCUSSED

Once again, the cards are being reshuffled in the global CPG business: Ferrero is once again on a shopping spree and is now buying W.K. Kellog (after […]

Why lived values are becoming a key resource for corporate communication

Valentin Heisters

Communicating your own brand is becoming increasingly difficult to control. Today, people are quicker to recognize the attitudes behind statements and actions - they distinguish between substance […]

Everything stays the same - and that is political

Julia Thull

TO BE DISCUSSED

Cracker Barrel actually just wanted to dust itself off a bit: less decoration, clearer colors, a slimmed-down logo. Four restaurants in the USA have already been modernized […]

English

Deutsch

Zurück 1 … 19 20 21 22 23 24 25 … 41 Weiter

Library

War is over! Or: Who owns the kebab?

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Divide and merge. And then?

Why lived values are becoming a key resource for corporate communication

Everything stays the same - and that is political

War is over! Or: Who owns the kebab?

The Circular Shift: How Brands Are Turning Sustainability into Competitive Advantage

Divide and merge. And then?

Why lived values are becoming a key resource for corporate communication

Everything stays the same - and that is political

The Business of Brand Management