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October 2025 (6)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
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November 2024 (1)
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July 2023 (1)
May 2023 (1)
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January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2018 (1)
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Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
October 2025 (6)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Shorts
Market value is not created by performance alone
Laura
Schreiner
TO BE DISCUSSED
Tennis has always been a sport of elegance. But elegance alone does not create value. In today's tennis world, it is not only the score that determines […]
Read more
English
Deutsch
Laura
Schreiner
Market value is not created by performance alone
VIII
2025
Editorials
Communication as a service using the example of a city
Peter
Vetter
PERSPECTIVES
When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]
Read more
English
Deutsch
Peter
Vetter
Communication as a service using the example of a city
VIII
2025
Shorts
Without brand language, AI remains a voice without a face
Laura
Schreiner
TO BE DISCUSSED
When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]
Read more
English
Deutsch
Laura
Schreiner
Without brand language, AI remains a voice without a face
VIII
2025
Editorials
Are city brands valuable? From Claims to Calculations
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
Are city brands valuable? From Claims to Calculations
VIII
2025
Shorts
I never said that! At least not like that!
Alexander
Rauch
TO BE DISCUSSED
If, as we can safely assume, you not only read our newsletters but also remember them, you will of course know that three years ago we already […]
Read more
English
Deutsch
Alexander
Rauch
I never said that! At least not like that!
VIII
2025
Zurück
1
…
4
…
21
Weiter
Shorts
Market value is not created by performance alone
Laura
Schreiner
TO BE DISCUSSED
Tennis has always been a sport of elegance. But elegance alone does not create value. In today's tennis world, it is not only the score that determines […]
Read more
English
Deutsch
Editorials
Communication as a service using the example of a city
Peter
Vetter
PERSPECTIVES
When we talk about public design, communication, or branding, we must first make a clear distinction between public institutions and commercial enterprises. A public institution […]
Read more
English
Deutsch
Shorts
Without brand language, AI remains a voice without a face
Laura
Schreiner
TO BE DISCUSSED
When AI understands emotions - brand language determines trust and recognition. Today, artificial intelligence can do more than just execute commands. It listens, it recognizes patterns, it […]
Read more
English
Deutsch
Editorials
Are city brands valuable? From Claims to Calculations
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
In June 2024, Dortmund’s city council adopted a new brand narrative. By May 2025, the corresponding design was introduced. Under the guiding claim “The Only One of […]
Read more
English
Deutsch
Shorts
I never said that! At least not like that!
Alexander
Rauch
TO BE DISCUSSED
If, as we can safely assume, you not only read our newsletters but also remember them, you will of course know that three years ago we already […]
Read more
English
Deutsch
Zurück
1
2
3
4
5
6
7
…
21
Weiter
The Business of Brand Management
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