Let's get serious, or: No more naked swimmers!

Dear reader,

In light of President Trump's new visionary proposals for the future of the USA and the global economy, Germany's star economist Marcel Fratzscher warns: We in Germany could slide into recession! Wow, we have news for you: Because according to the common definition, we are in the middle of it, and in the third year. Unfortunately, in this case there is little hope that Fratzscher will be completely wrong with his forecasts, as he usually is. On the contrary. It's getting dirty. And what does that mean for marketing? As always, Warren Buffet is right: "Only when the tide goes out do you discover who's been swimming naked." Specifically: CMOs who have worked for the LinkedIn bubble and the "Best Pupose" honorary award in the last three years and have otherwise been to every congress, no matter how stupid, have still not understood that brand management is not a feel-good event. But they are regularly sent out by the CEO and CFO when McKinsey and the law firm come. Fortunately, there are CMOs who have understood that they can now help the company: On the cost side and on the revenue side. First through targeted brand portfolio management and by focusing the brand on its core benefits, and then by adapting the brand to the future business model.

In our latest white paper on the topic of "Brand in crisis", we have detailed this for you. You'll find the link below, and we'd be happy to explain it to you again in conversation. And believe us, we would also prefer to deal with other brand topics. But time is pressing. Or what do you think?

Here is the link:https://www.linkedin.com/feed/update/urn:li:activity:7313903084525555712