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Posts/Month
October 2025 (7)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
October 2025 (7)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Shorts
M for courage.
Walter
Brecht
TO BE DISCUSSED
We have often talked here about the importance of entrepreneurial courage for brand development and management. However, to make it clear once again: we need courage for […]
Read more
English
Deutsch
Walter
Brecht
M for courage.
IV
2025
Editorials
The city as a brand. (5/6)
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The city as a brand. (5/6)
IV
2025
Shorts
USA, the Danes, and Easter.
Alexander
Rauch
TO BE DISCUSSED
The wise Warren Buffet famously said that it takes twenty years to build a good reputation and only five minutes to ruin it. Well, Donald Trump has […]
Read more
English
Deutsch
Alexander
Rauch
USA, the Danes, and Easter.
IV
2025
Editorials
"Quiet Luxury" from the Valais.
Dr. Ulrike
Grein
Gernot
Honsel
Taco van der
Luijt
A winery on the way to becoming a top brand. Top wines with untapped brand potential The traditional family business Kellerei Leukersonne was already well known to […]
Read more
English
Deutsch
Dr. Ulrike
Grein
Gernot
Honsel
Taco van der
Luijt
"Quiet Luxury" from the Valais.
IV
2025
Opinions
"Everyone is in the business of brand management."
Günther
Misof
Dear reader, I wrote "Everyone is in the Business of Brand Management" in 2017 at the launch of THE BUSINESS OF BRAND MANAGEMENT. A topic that is […]
Read more
English
Deutsch
Günther
Misof
"Everyone is in the business of brand management."
IV
2025
Zurück
1
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14
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21
Weiter
Shorts
M for courage.
Walter
Brecht
TO BE DISCUSSED
We have often talked here about the importance of entrepreneurial courage for brand development and management. However, to make it clear once again: we need courage for […]
Read more
English
Deutsch
Editorials
The city as a brand. (5/6)
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]
Read more
English
Deutsch
Shorts
USA, the Danes, and Easter.
Alexander
Rauch
TO BE DISCUSSED
The wise Warren Buffet famously said that it takes twenty years to build a good reputation and only five minutes to ruin it. Well, Donald Trump has […]
Read more
English
Deutsch
Editorials
"Quiet Luxury" from the Valais.
Dr. Ulrike
Grein
Gernot
Honsel
Taco van der
Luijt
A winery on the way to becoming a top brand. Top wines with untapped brand potential The traditional family business Kellerei Leukersonne was already well known to […]
Read more
English
Deutsch
Opinions
"Everyone is in the business of brand management."
Günther
Misof
Dear reader, I wrote "Everyone is in the Business of Brand Management" in 2017 at the launch of THE BUSINESS OF BRAND MANAGEMENT. A topic that is […]
Read more
English
Deutsch
Zurück
1
…
11
12
13
14
15
16
17
…
21
Weiter
The Business of Brand Management
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