Category: Library | Page 15 | The Business of Brand Management

TO BE DISCUSSED

Please don't misunderstand: we are delighted that Telekom, a German brand, has been rated as the most valuable European brand. Even if we briefly ignore the fact […]

English

Deutsch

Walter Brecht Brands are made. Or: in the beginning there was courage. IV
2025

Editorials

The city as a brand. (4/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler The city as a brand. (4/6) IV
2025

Opinions

What companies and brands should do now.

Walter Brecht Alexander Rauch

Never waste a crisis. Germany is experiencing a significant economic downturn. While CEOs and CFOs are concerned about the future of their companies, some brand managers continue […]

English

Deutsch

Walter BrechtAlexander Rauch What companies and brands should do now. IV
2025

Shorts

Let's get serious, or: No more naked swimmers!

Alexander Rauch

TO BE DISCUSSED

In light of President Trump's new visionary proposals for the future of the USA and the global economy, Germany's star economist Marcel Fratzscher warns: We in Germany […]

English

Deutsch

Alexander Rauch Let's get serious, or: No more naked swimmers! IV
2025

Shorts

Let's think the other way round: Develop brand transformation from the end.

Prof. Gregor Ade

IMPULSE

Brand implementation refers to the process of introducing a (modified or new) brand image - within the company itself and on the market. The aim is to […]

English

Deutsch

Prof. Gregor Ade Let's think the other way round: Develop brand transformation from the end. III
2025

Zurück 1 … 15 … 21 Weiter

Shorts

Brands are made. Or: in the beginning there was courage.

Walter Brecht

TO BE DISCUSSED

Please don't misunderstand: we are delighted that Telekom, a German brand, has been rated as the most valuable European brand. Even if we briefly ignore the fact […]

The city as a brand. (4/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

What companies and brands should do now.

Walter Brecht Alexander Rauch

Never waste a crisis. Germany is experiencing a significant economic downturn. While CEOs and CFOs are concerned about the future of their companies, some brand managers continue […]

Let's get serious, or: No more naked swimmers!

Alexander Rauch

TO BE DISCUSSED

In light of President Trump's new visionary proposals for the future of the USA and the global economy, Germany's star economist Marcel Fratzscher warns: We in Germany […]

Let's think the other way round: Develop brand transformation from the end.

Prof. Gregor Ade

IMPULSE

Brand implementation refers to the process of introducing a (modified or new) brand image - within the company itself and on the market. The aim is to […]

English

Deutsch

Zurück 1 … 12 13 14 15 16 17 18 … 21 Weiter

Library

Brands are made. Or: in the beginning there was courage.

The city as a brand. (4/6)

What companies and brands should do now.

Let's get serious, or: No more naked swimmers!

Let's think the other way round: Develop brand trans­for­ma­tion from the end.

Brands are made. Or: in the beginning there was courage.

The city as a brand. (4/6)

What companies and brands should do now.

Let's get serious, or: No more naked swimmers!

Let's think the other way round: Develop brand trans­for­ma­tion from the end.

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Let's think the other way round: Develop brand transformation from the end.

Let's think the other way round: Develop brand transformation from the end.