Library

Do brands create growth - or do they slow it down?

Alexander Rauch

TO BE DISCUSSED

This year's Nobel Prize in Economic Sciences was awarded to Philippe Aghion, together with two other scientists. His work focuses on growth through innovation, or more precisely: […]

When the laughter gets stuck in the station

Alexander Rauch

TO BE DISCUSSED

Anke Engelke is a very good actress, she can play very different roles, and: Anke Engelke is funny. That's why she's perfect for the role of "Tina", […]

Intuition, Identity, Impact: The Power of Industrial Design

Andrea Mocellin

A conversation with Andrea Mocellin on design, mobility, and the strategic role of intuition. Andrea Mocellin doesn’t just design objects – he designs how we move, interact, and […]

Latte or avalanche?

TO BE DISCUSSED

"Mountainwear Misuse" - the name of this new Mammut campaign alone sounds like a good broadside in the direction of those who prefer to wear their hardshells […]

Notes on dealing with customers, the media and the public*

Prof. Kurt Weidemann

Anyone who works successfully and competently in their profession should also be where they should always be when dealing with customers, the public and the media: fully focused.

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