Library

Peter Vetter Raymond Loewy, the spirit of the times and the M.A.Y.A. principle: how much 'modernity' can a brand tolerate? I
2026

Editorials

Destruction by War and Rising Brand Values

War and brand. What at first glance appears to be a contradiction should be read as a symbiosis. War destroys value; brands create it. And yet the […]

A MODEST PROPOSAL

Prof. Dr. Jürgen Häusler Destruction by War and Rising Brand Values XII
2025

Shorts

If you need an hour to yourself during the Christmas season ...

Of the global beer brands, probably none is as clearly positioned as Corona - with the exception of Guinness perhaps, but who would seriously call that a […]

TO BE DISCUSSED

Alexander Rauch If you need an hour to yourself during the Christmas season ... XII
2025

Editorials

On the Footnotes of Brand Narratives.

A footnote is a peculiar creature. It exists inside the text and yet somehow outside it. It belongs, but not to the core. It carries meaning, but […]

A MODEST PROPOSAL

Prof. Dr. Jürgen Häusler On the Footnotes of Brand Narratives. XII
2025

Shorts

Who's the boss here?

When Daniel Grieder became CEO of Hugo Boss in 2021, better times had already been seen in Metzingen: Gone were the fat years when Germany's middle management […]

TO BE DISCUSSED

In both design and communication, the question of innovation arises time and again. How much innovation is necessary or acceptable or unacceptable to convey a brand, product […]

Alexander Rauch Who's the boss here? XII
2025

Zurück 1 … 5 … 29 Weiter

Editorials

Raymond Loewy, the spirit of the times and the M.A.Y.A. principle: how much 'modernity' can a brand tolerate?

Peter Vetter

Destruction by War and Rising Brand Values

War and brand. What at first glance appears to be a contradiction should be read as a symbiosis. War destroys value; brands create it. And yet the […]

A MODEST PROPOSAL

If you need an hour to yourself during the Christmas season ...

Of the global beer brands, probably none is as clearly positioned as Corona - with the exception of Guinness perhaps, but who would seriously call that a […]

TO BE DISCUSSED

On the Footnotes of Brand Narratives.

A footnote is a peculiar creature. It exists inside the text and yet somehow outside it. It belongs, but not to the core. It carries meaning, but […]

A MODEST PROPOSAL

Who's the boss here?

When Daniel Grieder became CEO of Hugo Boss in 2021, better times had already been seen in Metzingen: Gone were the fat years when Germany's middle management […]

TO BE DISCUSSED