Opinions

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

Brand as an MCP Server: How a Brand Answers When an Agent Asks.

MASCHINENSICHT

Four copies of a trademark. The industry has found an answer to producing with AI: every tool gets its own copy of the brand. Only, you cannot […]

A Day Without an Agency.

Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]

THE ART AND FUNCTION OF THE FUGUE IN CORPORATE DESIGN.

Prof. em. Olaf Leu

A STUDY The spring of 2026 will long remain in the memories of Frankfurt’s residents. No fewer than two major design-related events caused an increasing stir. First, […]

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