Opinions

Aufbruch Marke: How We Reframe Growth

Europe seems to have grown used to an underlying feeling: too much at once, too little direction. You sense it in conversations with business leaders, in boardrooms, […]

Unshittification: The Branding Mandate of a Degraded Information Economy

Philosopher Byung-Chul Han describes our current condition as the Hell of the Same. It is a state where distinctiveness is smoothed over, friction is eliminated and everything […]

AI requires a new way of thinking - for business and society

We are discussing the impact of AI on branding, marketing and corporate communications with great passion. This is important and right. However, perhaps we should take a step back […]

A world without brands

What remains when brands one day disappear?A reflection on meaning, soul and responsibility in a perfectly smooth world … more. For more than twenty-five years, I’ve been […]

Good designers are dangerous*

Prof. em. Olaf Leu Bodo Rieger

1. for those customers who give wishy-washy information instead of justifying facts and positions. For example: The added value and unique position of their branded products […]

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