Opinions

ACHSENZEITEN

Prof. em. Olaf Leu

ACHSENZEIT, this term was coined by the well-known philosopher Karl Jaspers. He explicitly referred to the historical moment in which fundamental changes take place and the foundations […]

Trump™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Welcome to the age of political branding. Parties become platforms, candidates become brands, election campaigns turn into marketing campaigns: emotionalized, designed, media-ready. To succeed today, you don’t […]

Papal election™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Some brands stand for trust. Others for innovation, sustainability, or adventure. And then there is the Vatican. An organization whose symbolic power is built on a paradoxical […]

Is the brand essence of the churches in danger?

Johannes Christensen

Shortly before Easter, Bundestag President Julia Klöckner reiterated her criticism of the church and said: "The brand essence that we have as a church and as Christianity […]

From splendid uniforms to camouflage that can be confused.

Prof. em. Olaf Leu

I was happy to comply with the request of the editor of this medium to write an article about my individual understanding of brands and trademarks. However, […]

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