The Business of Brand Management | Page 16

SHORTS

Opinions

A clever brand book. Unintentional.

Prof. Dr. Jürgen Häusler

A Modest Proposal

The author(Jens Wietschorke) is interested in: "Where modernity was invented". And he examines two options: "Vienna - Berlin". This is the title of the book published by […]

Opinions

Brand, but the right one.

The article "Social market economy, but the right way" by Jochen Andritzky and Nils Hesse in the FAZ of 18.07.23, which is well worth reading, not only […]