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Beiträge mit dem Schlagwort "Brand development"
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Brand development
Opinions
Brave new world in ruins
Uli
Mayer-Johanssen
RE-VIEW
Disillusionment is spreading. Yesterday's saviors are proving to be the gravediggers of tomorrow's freedom. Amazon, Google, Facebook, the pioneers of a world without borders, a world of […]
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Opinions
ACHSENZEITEN
Prof. em. Olaf
Leu
ACHSENZEIT, this term was coined by the well-known philosopher Karl Jaspers. He explicitly referred to the historical moment in which fundamental changes take place and the foundations […]
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Deutsch
Opinions
Is the brand essence of the churches in danger?
Johannes
Christensen
Shortly before Easter, Bundestag President Julia Klöckner reiterated her criticism of the church and said: "The brand essence that we have as a church and as Christianity […]
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The Business of Brand Management
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