Editorials

The city as a brand. (4/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

The city as a brand. (3/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Dortmund: On the way to becoming Germany's strongest city brand

Johannes Christensen

Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]

The city as a brand. (2/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

The core topics for efficient brand management.

To function well, the brand must be part of the corporate strategy and not just lip service. To achieve this, a number of prerequisites must be met […]

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