Category: Library | Page 17 | The Business of Brand Management

Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]

English

Deutsch

Johannes Christensen Dortmund: On the way to becoming Germany's strongest city brand III
2025

Opinions

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Prof. Dr. Jürgen Häusler

A Modest Proposal

It exists: an organization that promotes the USA as a brand worldwide. Even now: "Brand USA"(https://www.thebrandusa.com/) is looking for more employees. At least for now. As a public-private partnership, […]

English

Deutsch

Prof. Dr. Jürgen Häusler "Make America Great Again!"Or: The Brand Strategist as Court Jester? III
2025

Shorts

Government efficiency or brand destruction?

Walter Brecht

To be discussed

Dear reader, Since Elon Musk has been rampaging around as Donald Trump's chief advisor or personal cost-cutter (official title: "Special Government Employee"), he has not only cut […]

English

Deutsch

Walter Brecht Government efficiency or brand destruction? III
2025

Opinions

"I'm the boss, so what I say goes".

Günther Misof

Stumbling blocks of the German brand. The highly interesting article "Politische Polarisierung, Kommunikation und Regelbefolgung" by Matthias Sutter in the FAZ of 21.12.24 inspired me to ask […]

English

Deutsch

Günther Misof "I'm the boss, so what I say goes". II
2025

Shorts

The Role Of Corporate Brands In Competitive Advantage.

Walter Brecht

To Be Discussed

Dear reader, The importance of the success factor "strong corporate brand" in many facets of the company has rightly moved into the consciousness of brand management (with […]

English

Deutsch

Walter Brecht The Role Of Corporate Brands In Competitive Advantage. I
2025

Zurück 1 … 17 … 21 Weiter

Editorials

Dortmund: On the way to becoming Germany's strongest city brand

Johannes Christensen

Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Prof. Dr. Jürgen Häusler

A Modest Proposal

It exists: an organization that promotes the USA as a brand worldwide. Even now: "Brand USA"(https://www.thebrandusa.com/) is looking for more employees. At least for now. As a public-private partnership, […]

Government efficiency or brand destruction?

Walter Brecht

To be discussed

Dear reader, Since Elon Musk has been rampaging around as Donald Trump's chief advisor or personal cost-cutter (official title: "Special Government Employee"), he has not only cut […]

"I'm the boss, so what I say goes".

Günther Misof

Stumbling blocks of the German brand. The highly interesting article "Politische Polarisierung, Kommunikation und Regelbefolgung" by Matthias Sutter in the FAZ of 21.12.24 inspired me to ask […]

The Role Of Corporate Brands In Competitive Advantage.

Walter Brecht

To Be Discussed

Dear reader, The importance of the success factor "strong corporate brand" in many facets of the company has rightly moved into the consciousness of brand management (with […]

English

Deutsch

Zurück 1 … 14 15 16 17 18 19 20 21 Weiter

Library

Dortmund: On the way to becoming Germany's strongest city brand

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Government efficiency or brand destruction?

"I'm the boss, so what I say goes".

The Role Of Corporate Brands In Competitive Advantage.

Dortmund: On the way to becoming Germany's strongest city brand

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Government efficiency or brand destruction?

"I'm the boss, so what I say goes".

The Role Of Corporate Brands In Competitive Advantage.

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