Category: Library | Page 8 | The Business of Brand Management

A MODEST PROPOSAL

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Warning: Nation branding can lead to a loss of reality. VII
2025

Editorials

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

English

Deutsch

Peter Vetter Identity, brand, future (III) VII
2025

Editorials

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape VII
2025

Shorts

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

English

Deutsch

Alexander Rauch Ford finally American, or: When in a hole, stop digging! VII
2025

Shorts

Gloss without content

Julia Thull

TO BE DISCUSSED

Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]

English

Deutsch

Julia Thull Gloss without content VII
2025

Zurück 1 … 8 … 21 Weiter

Editorials

Warning: Nation branding can lead to a loss of reality.

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]

Identity, brand, future (III)

Peter Vetter

PERSPECTIVES

A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]

Ford finally American, or: When in a hole, stop digging!

Alexander Rauch

TO BE DISCUSSED

Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]

Gloss without content

Julia Thull

TO BE DISCUSSED

Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]

English

Deutsch

Zurück 1 … 5 6 7 8 9 10 11 … 21 Weiter

Library

Warning: Nation branding can lead to a loss of reality.

Identity, brand, future (III)

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Ford finally American, or: When in a hole, stop digging!

Gloss without content

Warning: Nation branding can lead to a loss of reality.

Identity, brand, future (III)

Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape

Ford finally American, or: When in a hole, stop digging!

Gloss without content

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