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October 2025 (7)
September 2025 (9)
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June 2025 (12)
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Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
October 2025 (7)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Dr. Ulrike Grein
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Posselt
Alexander Rauch
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Editorials
Warning: Nation branding can lead to a loss of reality.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
Warning: Nation branding can lead to a loss of reality.
VII
2025
Editorials
Identity, brand, future (III)
Peter
Vetter
PERSPECTIVES
A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]
Read more
English
Deutsch
Peter
Vetter
Identity, brand, future (III)
VII
2025
Editorials
Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape
VII
2025
Shorts
Ford finally American, or: When in a hole, stop digging!
Alexander
Rauch
TO BE DISCUSSED
Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]
Read more
English
Deutsch
Alexander
Rauch
Ford finally American, or: When in a hole, stop digging!
VII
2025
Shorts
Gloss without content
Julia
Thull
TO BE DISCUSSED
Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]
Read more
English
Deutsch
Julia
Thull
Gloss without content
VII
2025
Zurück
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8
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21
Weiter
Editorials
Warning: Nation branding can lead to a loss of reality.
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Jessica Gienow-Hecht is a leading historian of transnational cultural and foreign policy. All the more reason for branding experts to be curious about her new book: Vom Staat […]
Read more
English
Deutsch
Editorials
Identity, brand, future (III)
Peter
Vetter
PERSPECTIVES
A discussion with AI as an experiment. We have reached the third round of our discussion with the Chinese AI chatbot DeepSeek. After considering the development of […]
Read more
English
Deutsch
Editorials
Urban Villages™. On the Commodification of Heterogeneity in the Branded Cityscape
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A MODEST PROPOSAL
Urban branding is based on a fundamental paradox: it seeks uniqueness—yet increasingly draws on what has traditionally resisted representation. It is the unruly, unofficial, socially unregulated spaces […]
Read more
English
Deutsch
Shorts
Ford finally American, or: When in a hole, stop digging!
Alexander
Rauch
TO BE DISCUSSED
Good news for the weekend: The two Cologne power brands "FC" and Ford are extending their sponsorship, pardon, their partnership, until 2029. At Ford, they talk about […]
Read more
English
Deutsch
Shorts
Gloss without content
Julia
Thull
TO BE DISCUSSED
Another debate about Cannes? Yes, unfortunately. Because what was once considered a stage for creative excellence looks more like an award-winning sham giant than ever in 2025. […]
Read more
English
Deutsch
Zurück
1
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5
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7
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9
10
11
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21
Weiter
The Business of Brand Management
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