Opinions

"I'm the boss, so what I say goes".

Stumbling blocks of the German brand. The highly interesting article "Politische Polarisierung, Kommunikation und Regelbefolgung" by Matthias Sutter in the FAZ of 21.12.24 inspired me to ask […]

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

A Modest Proposal

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: "The success of the […]

Bullshit makes money.

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]

A clever brand book. Unintentional.

Prof. Dr. Jürgen Häusler

A Modest Proposal

The author(Jens Wietschorke) is interested in: "Where modernity was invented". And he examines two options: "Vienna - Berlin". This is the title of the book published by […]

Brand, but the right one.

The article "Social market economy, but the right way" by Jochen Andritzky and Nils Hesse in the FAZ of 18.07.23, which is well worth reading, not only […]

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