Branding

M for courage.

TO BE DISCUSSED

We have often talked here about the importance of entrepreneurial courage for brand development and management. However, to make it clear once again: we need courage for […]

USA, the Danes, and Easter.

Alexander Rauch

TO BE DISCUSSED

The wise Warren Buffet famously said that it takes twenty years to build a good reputation and only five minutes to ruin it. Well, Donald Trump has […]

"Quiet Luxury" from the Valais.

Dr. Ulrike Grein Gernot Honsel Taco van der Luijt

A winery on the way to becoming a top brand. Top wines with untapped brand potential The traditional family business Kellerei Leukersonne was already well known to […]

Brands are made. Or: in the beginning there was courage.

TO BE DISCUSSED

Please don't misunderstand: we are delighted that Telekom, a German brand, has been rated as the most valuable European brand. Even if we briefly ignore the fact […]

The city as a brand. (4/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

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