Library

IMPULSE

Brand implementation refers to the process of introducing a (modified or new) brand image - within the company itself and on the market. The aim is to […]

English

Deutsch

Prof. Gregor Ade Let's think the other way round: Develop brand transformation from the end. III
2025

Editorials

The city as a brand. (3/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler The city as a brand. (3/6) III
2025

Shorts

When the party's over... I'm over. Or is it?

Walter Brecht

TO BE DISCUSSED

Dear reader, Everyone really knows Tupperware. And there must be a few tins in the cupboard somewhere, from mom ... Or are they in the cellar? Yes, […]

English

Deutsch

Walter Brecht When the party's over... I'm over. Or is it? III
2025

Opinions

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

As brand strategists, we tirelessly repeat that strong brands are characterized by clear value orientations. Most recently, this [...]

English

Deutsch

Prof. Dr. Jürgen Häusler Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…" III
2025

Shorts

"Holistic": more than just a buzzword.

Prof. Gregor Ade

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

English

Deutsch

Prof. Gregor Ade "Holistic": more than just a buzzword. III
2025

Zurück 1 … 23 … 29 Weiter

Shorts

Let's think the other way round: Develop brand transformation from the end.

Prof. Gregor Ade

IMPULSE

Brand implementation refers to the process of introducing a (modified or new) brand image - within the company itself and on the market. The aim is to […]

The city as a brand. (3/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

When the party's over... I'm over. Or is it?

Walter Brecht

TO BE DISCUSSED

Dear reader, Everyone really knows Tupperware. And there must be a few tins in the cupboard somewhere, from mom ... Or are they in the cellar? Yes, […]

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

As brand strategists, we tirelessly repeat that strong brands are characterized by clear value orientations. Most recently, this [...]

"Holistic": more than just a buzzword.

Prof. Gregor Ade

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

English

Deutsch

Zurück 1 … 20 21 22 23 24 25 26 … 29 Weiter

Library

Let's think the other way round: Develop brand trans­for­ma­tion from the end.

The city as a brand. (3/6)

When the party's over... I'm over. Or is it?

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

"Holistic": more than just a buzzword.

Let's think the other way round: Develop brand trans­for­ma­tion from the end.

The city as a brand. (3/6)

When the party's over... I'm over. Or is it?

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

"Holistic": more than just a buzzword.

The Business of Brand Management

Let's think the other way round: Develop brand transformation from the end.

Let's think the other way round: Develop brand transformation from the end.