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Making brands - 6 questions for Jürgen Häusler.

Prof. Dr. Jürgen Häusler

Interview by Rolf-Günther Hobbeling, Chief Editor Springer Gabler, with Prof. Dr. Jürgen Häusler, Honorary Professor of Strategic Corporate Communications at the University of Leipzig and, until his […]

You can only reap what was sown beforehand.

The world has been holding its breath for weeks. And Adidas' misstep has made it clear how quickly companies can shatter their (brand) china. Many experts are […]

Otl Aicher and Alexandre Wollner - branding to the power of two.

Prof. em. Dr. Klaus Klemp

"You can draw a good logo in the sand with your big toe." Kurt Weidemann (graphic designer, typographer, logo designer and consultant, 1922 - 2011). The brand […]

"Go out and play soccer!"

We are not interested in praising the well-known Schneider winery and its brand. Rather, we want to make it clear that a CEO with courage, a sense […]

Why Your Brand is Stimulating Innovation.

Cecilie Schjerven

“Disruptive innovation” and “brand-driven-innovation” are buzz-words spreading into every corner of business today. In order to stay ahead and adapting to rapid changes in the market, successful […]

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