Category: Library | Page 18 | The Business of Brand Management

Dr. Eric HäuslerProf. Dr. Jürgen Häusler The city as a brand. (3/6) III
2025

When the party's over... I'm over. Or is it?

TO BE DISCUSSED

Dear reader, Everyone really knows Tupperware. And there must be a few tins in the cupboard somewhere, from mom ... Or are they in the cellar? Yes, […]

English

Deutsch

Walter Brecht When the party's over... I'm over. Or is it? III
2025

Opinions

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

As brand strategists, we tirelessly repeat that strong brands are characterized by clear value orientations. Most recently, this [...]

English

Deutsch

Prof. Dr. Jürgen Häusler Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…" III
2025

Shorts

"Holistic": more than just a buzzword.

Prof. Gregor Ade

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

English

Deutsch

Prof. Gregor Ade "Holistic": more than just a buzzword. III
2025

Shorts

Who cares?

Alexander Rauch

TO BE DISCUSSED

Dear reader, The other day at the kitchen table: The fourteen-year-old reports that a schoolmate - let's call him Jan-Torben - has done all his English work […]

English

Deutsch

Alexander Rauch Who cares? III
2025

Zurück 1 … 18 … 23 Weiter

Editorials

The city as a brand. (3/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

When the party's over... I'm over. Or is it?

Walter Brecht

TO BE DISCUSSED

Dear reader, Everyone really knows Tupperware. And there must be a few tins in the cupboard somewhere, from mom ... Or are they in the cellar? Yes, […]

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

As brand strategists, we tirelessly repeat that strong brands are characterized by clear value orientations. Most recently, this [...]

"Holistic": more than just a buzzword.

Prof. Gregor Ade

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

Who cares?

Alexander Rauch

TO BE DISCUSSED

Dear reader, The other day at the kitchen table: The fourteen-year-old reports that a schoolmate - let's call him Jan-Torben - has done all his English work […]

English

Deutsch

Zurück 1 … 15 16 17 18 19 20 21 … 23 Weiter

Library

The city as a brand. (3/6)

When the party's over... I'm over. Or is it?

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

"Holistic": more than just a buzzword.

Who cares?

The city as a brand. (3/6)

When the party's over... I'm over. Or is it?

Do Strong Brands Distinguish Themselves Through Clear Value Orientations? Radio Yerevan: "In principle, yes, but…"

"Holistic": more than just a buzzword.

Who cares?

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