Library

2025 - bad prospects for the hoodie!

Alexander Rauch

To Be Discussed

Dear reader, Has Mark Zuckerberg thrown himself into the dust in the face of Trumpism? Or is the abandonment of fact-checking the well-deserved end of left-liberal hegemony? […]

The city as a brand. (2/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

The core topics for efficient brand management.

To function well, the brand must be part of the corporate strategy and not just lip service. To achieve this, a number of prerequisites must be met […]

What do people think about Germany?

Alexander Rauch

To Be Discussed

Dear reader, As we know, there are many country rankings - the one by WPP, Wharton and US News is one of the more serious ones, as […]

MAKING THE FLOW WORK. A BRAND MANIFESTO.

First of all: I was involved in this project. The creativity - both in terms of content and design - inspired me, even though almost every rule […]

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