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How political should brands be?

TO BE DISCUSSED

Dear reader, We maintain that the central task of brands is a purely economic one - ensuring sales and earnings for the brand owner. Of course, this […]

City or brand?

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

City branding as a new form of urban governance. The city has never been merely a space of coexistence, but always also an object of observation, classification, […]

Is your brand global or local? Or can it be both?

Alexander Rauch

TO BE DISCUSSED

The attitude of customers towards global or regional brands is not only interesting in theory - it can determine the success of entire business areas, even companies. […]

Papal election™

Prof. Dr. Jürgen Häusler

A MODEST PROPOSAL

Some brands stand for trust. Others for innovation, sustainability, or adventure. And then there is the Vatican. An organization whose symbolic power is built on a paradoxical […]

Is the brand essence of the churches in danger?

Johannes Christensen

Shortly before Easter, Bundestag President Julia Klöckner reiterated her criticism of the church and said: "The brand essence that we have as a church and as Christianity […]

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