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Posts/Month
March 2026 (5)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Prof. Gregor Ade
Amaury Barberot
Susan Betts
Walter Brecht
Johannes Christensen
Franz-Peter Falke
Felipe Gondin
Dr. Ulrike Grein
Thorsten Greiten
Dr. Eric Häusler
Prof. Dr. Jürgen Häusler
Valentin Heisters
Gernot Honsel
Prof. em. Dr. Klaus Klemp
Prof. em. Olaf Leu
Taco van der Luijt
Elke Malek
Uli Mayer-Johanssen
Günther Misof
Andrea Mocellin
Erich Joachimsthaler Ph.D.
Erich Posselt
Alexander Rauch
Bodo Rieger
Cecilie Schjerven
Laura Schreiner
Moritz Schwack
Hadi Teherani
Julia Thull
Peter Vetter
Prof. Kurt Weidemann
Library
Posts/Month
March 2026 (5)
February 2026 (7)
January 2026 (9)
December 2025 (5)
November 2025 (8)
October 2025 (9)
September 2025 (9)
August 2025 (12)
July 2025 (12)
June 2025 (12)
May 2025 (13)
April 2025 (9)
March 2025 (9)
February 2025 (1)
January 2025 (6)
December 2024 (2)
November 2024 (1)
August 2024 (1)
May 2024 (1)
November 2023 (1)
July 2023 (1)
May 2023 (1)
February 2023 (1)
January 2023 (1)
September 2021 (1)
May 2020 (1)
August 2019 (1)
August 2018 (1)
January 2018 (1)
Authors
Ade, Prof. Gregor
Barberot, Amaury
Betts, Susan
Brecht, Walter
Christensen, Johannes
Falke, Franz-Peter
Gondin, Felipe
Grein, Dr. Ulrike
Greiten, Thorsten
Häusler, Dr. Eric
Häusler, Prof. Dr. Jürgen
Heisters, Valentin
Honsel, Gernot
Klemp, Prof. em. Dr. Klaus
Leu, Prof. em. Olaf
Luijt, Taco van der
Malek, Elke
Mayer-Johanssen, Uli
Misof, Günther
Mocellin, Andrea
Ph.D., Erich Joachimsthaler
Posselt, Erich
Rauch, Alexander
Rieger, Bodo
Schjerven, Cecilie
Schreiner, Laura
Schwack, Moritz
Teherani, Hadi
Thull, Julia
Vetter, Peter
Weidemann, Prof. Kurt
Opinions
"Everyone is in the business of brand management."
Günther
Misof
Dear reader, I wrote "Everyone is in the Business of Brand Management" in 2017 at the launch of THE BUSINESS OF BRAND MANAGEMENT. A topic that is […]
Read more
English
Deutsch
Günther
Misof
"Everyone is in the business of brand management."
IV
2025
Shorts
Brands are made. Or: in the beginning there was courage.
Walter
Brecht
TO BE DISCUSSED
Please don't misunderstand: we are delighted that Telekom, a German brand, has been rated as the most valuable European brand. Even if we briefly ignore the fact […]
Read more
English
Deutsch
Walter
Brecht
Brands are made. Or: in the beginning there was courage.
IV
2025
Editorials
The city as a brand. (4/6)
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]
Read more
English
Deutsch
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
The city as a brand. (4/6)
IV
2025
Opinions
What companies and brands should do now.
Walter
Brecht
Alexander
Rauch
Never waste a crisis. Germany is experiencing a significant economic downturn. While CEOs and CFOs are concerned about the future of their companies, some brand managers continue […]
Read more
English
Deutsch
Walter
Brecht
Alexander
Rauch
What companies and brands should do now.
IV
2025
Shorts
Let's get serious, or: No more naked swimmers!
Alexander
Rauch
TO BE DISCUSSED
In light of President Trump's new visionary proposals for the future of the USA and the global economy, Germany's star economist Marcel Fratzscher warns: We in Germany […]
Read more
English
Deutsch
Alexander
Rauch
Let's get serious, or: No more naked swimmers!
IV
2025
Zurück
1
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22
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29
Weiter
Opinions
"Everyone is in the business of brand management."
Günther
Misof
Dear reader, I wrote "Everyone is in the Business of Brand Management" in 2017 at the launch of THE BUSINESS OF BRAND MANAGEMENT. A topic that is […]
Read more
English
Deutsch
Shorts
Brands are made. Or: in the beginning there was courage.
Walter
Brecht
TO BE DISCUSSED
Please don't misunderstand: we are delighted that Telekom, a German brand, has been rated as the most valuable European brand. Even if we briefly ignore the fact […]
Read more
English
Deutsch
Editorials
The city as a brand. (4/6)
Dr. Eric
Häusler
Prof. Dr. Jürgen
Häusler
A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]
Read more
English
Deutsch
Opinions
What companies and brands should do now.
Walter
Brecht
Alexander
Rauch
Never waste a crisis. Germany is experiencing a significant economic downturn. While CEOs and CFOs are concerned about the future of their companies, some brand managers continue […]
Read more
English
Deutsch
Shorts
Let's get serious, or: No more naked swimmers!
Alexander
Rauch
TO BE DISCUSSED
In light of President Trump's new visionary proposals for the future of the USA and the global economy, Germany's star economist Marcel Fratzscher warns: We in Germany […]
Read more
English
Deutsch
Zurück
1
…
19
20
21
22
23
24
25
…
29
Weiter
The Business of Brand Management
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