The Business of Brand Management | Page 17

SHORTS

Opinions

Bullshit makes money.

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]

Opinions

A clever brand book. Unintentional.

Prof. Dr. Jürgen Häusler

A Modest Proposal

The author(Jens Wietschorke) is interested in: "Where modernity was invented". And he examines two options: "Vienna - Berlin". This is the title of the book published by […]